Commercial specAd Concept FloraFuel
This project I started working on is just a fun concept, telling somewhat of a story about an imaginary product called FloraFuel. Fuel that would be good for nature, literally showing nature growing behind the car.
I have really been paying attention to the lighting and the flow of the animation.
It all starts with a storyboard
Usually, I have a rough indication of the timing and camera perspectives I want to use for the project. With this concept, I wanted to make the whole video flow in one camera movement, so I drew out rough sketches to give myself a good idea what this would look like.
Render output
Above you can see the viewport and direct render before post-production to give an idea what difference post-production makes for the final product
Creating the scene
For this project, I created a relatively simple environment and wanted an empty atmosphere to really create contrast between the surroundings and the grass and flowers in the project.
Viewport render